WOW Market Strategy
Now we can face a series of problems, why do not more promotion? Wow new out of the occasion, the overwhelming propaganda, but propaganda MOP updated lasted only a few days and there are many reasons, the shunt and the service station Other games (such as MOBA) impact has been reached between the vendors and the media so that no excessive expansion of cooperation, the overall acceptability of the players have been high enough to not provide enough attractive elements for the next generation 90/95 players to join after …… etc. But in the end there is a problem, low profitability and earnings outlook is poor, the former being ‘no money,’ the latter being ‘could not make any money’ in the dual role of these two points, the compression-to-market This example is very common, while the crux, although the game has been updated and modified, but the charging mode has not changed, and you want to improve revenue by selling props seems completely impossible – once a player discussed wow props charges result, the description of the scene to make the best disaster movie screenwriter also eclipsed.
Before talking about the marketing strategies that we can take a look at wow profit model which is a traditional ‘first-generation MMORPG’, time charges rather than props charges, use only cards in the mainland, the nominal price of 30 yuan / 4,000 minutes discount off the hour of the game takes approximately four-five cents, or monthly calculation, under normal circumstances, a player consumes 1 to 2 month cards, severe players may consume 4 to 5. we count on extreme cases, even players in the month of 30 days, 24 hours online, a total of 720 hours of game time, which is nothing but a 10.8 cards, count the discounted price, the cost is less than 300 yuan a month can be seen, in extreme cases, wow the ARPU relative to the current mainstream market game props charges (either side tour or tour page) still away, not to mention the normal terms of its ARPU only extreme values tenth? Also according to statistics, in 2005 per capita in Beijing income 17653,2012 years is 36,469, within seven figures doubled (from the price, price and other aspects can clearly feel it), but wow the card is still 30 a Taobao to buy only 26 Block 9, billing methods did not change, say wow income dropped by half at the macro level, it should be no problem with it.
Although recent years have also introduced a number of wow game purchase props, but usually in a non-combat pets, mounts, etc, the real game content hardly involved in MOP after the battle, thanks so part of the purchase pet pets can also be used war, but did not exhibit similar games like overwhelming can approximate that, wow is still current income primarily from the already anachronistic time charges, and it will not affect the balance props charges or gaming experience which is the background of the entire marketing strategy.