Blizzard control the decreased speed of World of Warcraft players

Investors are paying close attention to the trend of the number of players of World of Warcraft, Activision Blizzard’s most profitable business, a stable source of revenue for the company on a monthly basis. As of the end of the fourth quarter, the number of players of World of Warcraft was 10.2 million, 10.3 million lower than the previous quarter, a decline of 100,000. However, this decline has been lower than the third quarter of 700,000.

Said Bobby Kotick, Activision Blizzard, Wall Street excesses, landslide reaction the number of players for the World of Warcraft content in November last year, upgrade to obtain WOW Gold. He said: When we released the contents of the package, we believe that the number of players will stabilize, the actual situation is true.

As the nation’s largest video game publisher, Activision Blizzard expects 2012 revenue of $ 4.5 billion and profit of 94 cents per share. According to Thomson Reuters, analysts on average expect Activision Blizzard 2012 revenues of $ 4.55 billion. Activision Blizzard is expected, the first quarter earnings per share of 3 cents, on revenue of $ 525 million, below the average analyst estimate of profit of 14 cents per share on revenue of $ 771.1 million.

The fourth quarter of last year, Activision Blizzard revenue fell 6% to $ 2.4 billion. Analysts on average expected Activision Blizzard for the quarter on revenue of $ 2.2 billion. After adjusting for deferred income of the digital content, Activision Blizzard for the quarter profit of $ 725 million, or 62 cents per share, higher than the same period in 2010 of $ 655 million, or 53 cents per share. Analysts on average expected profit of 56 cents per share for the quarter, Activision Blizzard.

Activision Blizzard also announced that beginning in April it would buy back $ 1 billion of shares and the dividend increased by 9%. Activision Blizzard dividend will be paid on May 16. 

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